JJ Resume PDF

Social Media Manager & Video Editor

I turn ideas into scroll-stopping content: short-form video, podcasts, event coverage, and the strategy that gets it seen.

Watch my work Download resume Email me
Jayla smiling and holding a film clapperboard
REC

See my impact

TikTok video about a book that wasn't that good
4.1M views
Student interview asking which Student Activities event they're looking forward to
7,223 views
TikTok video reading the last books bought
2.6M views
Event promo inviting students to learn ways to get involved
10.5K views

The work

Vertical edits for Instagram Reels, TikTok, and YouTube Shorts. Tap a phone to play with sound.

Vitamcity jewelry showcase
UNT event recap
Denton Black Film Festival experiences
Aume Media behind the scenes
UNT student interviews
UNT event recap, part two

The timeline

My experience, laid out like a project in Premiere. Overlapping clips are roles I held at the same time. Select a clip to see the details.

V3
V2
V1
A1

My toolkit

  • Adobe Premiere Pro
  • After Effects
  • Avid Media Composer
  • Photoshop
  • CapCut
  • Canva
  • Content strategy, scheduling, and analytics
  • Shooting and editing high-quality visuals
  • Podcast production, start to finish
  • Event photography, B-roll, and testimonials
  • Paid social on Facebook Ads and LinkedIn Ads
  • Community management and SEO
  • Reading the data to improve performance

Clients I've worked with

  • Denton Black Film Festival
  • Aume Media
Black and white photo of Jayla framed in a camera's flip-out screen

About me

Hi! I'm Jayla. I'm a creative storyteller who loves turning ideas into scroll-stopping content. I work across social media management, video editing, and graphic design, and I build digital experiences that connect brands with their audience.

From planning content calendars and writing captions to editing high-performing reels and designing clean visuals, I bring a multidisciplinary approach to every project on Instagram, TikTok, YouTube, Facebook, and LinkedIn. Behind the camera, in the edit, or mapping out a social strategy, I aim to make content that resonates.

Education
University of North Texas, BA in Media Arts (Radio, TV, Film & Performing Arts), 2025
Leadership
President, Women in Cinema (2025), a club empowering young women in the film industry
Vice President & Social Media Manager, Black Film Club (2025), making short films that tell young Black stories often overlooked
Certifications
Content Creation: Strategy and Tools, LinkedIn Learning (2023)
Advertising and Promotion Certification

Hiring for social, video, or content? I'd love to hear about it.